It's Capitalism; there is no need for justifying anything.
Ok, although I think prices with the .95 added to them sound so....Ronco .... or something for the Sunday paper ads and the supermarket shelves, they can charge what they want.
I'm assuming this is not being offered as a "feature" The cost is not just to cover expenses. This is a scheme to cash in on a need - to "capitalize", if it does ya. This is pure American capitalism in all its glory. ;)