Veritas777 opened this issue on Nov 17, 2006 · 92 posts
Veritas777 posted Sat, 18 November 2006 at 5:48 PM
Attached Link: http://www.ftc.gov/bcp/conline/pubs/buspubs/ad-faqs.htm
...so my SIMPLE THESIS IS:...why doesn't e-frontier "JUST BE TRUTHFUL"?
They use WOODY as the basic Marketing Concept...Great Idea...most FINE artists can relate to that, especially IF they have taken some fine art classes...
Then the Artist in the Video shows and talks about using PFA as a "Virtual Model" tool...GREAT! Sound great to me... and THEN "CUT", Play music and credits, END!
But e-frontier TACKS ON totally UNREALISTIC EXPECTATIONS...onto what is supposed to be intro-level, newbie software- for basically people who don't really like USING COMPUTERS (This is what the Artist in the video says!)... so WHY?
..I believe because it is a SALE CLOSER!...Especially great for use in computer stores- where artists can be lead-on to believe they are getting "ALL THIS and MORE" in Poser Figure Artist...
From the US Government Federal Trade Commission website- FOR THE CONSUMER
"advertising must be truthful and non-deceptive"
What makes an advertisement deceptive?
According to the FTC's Deception Policy Statement, an ad is deceptive if it contains a statement - or omits information - that:
"is likely to mislead consumers acting reasonably under the circumstances; and
is "material" - that is, important to a consumer's decision to buy or use the product. "
AND VERY IMPORTANT:
"The FTC looks at the ad from the point of view of the "reasonable consumer" - the typical person looking at the ad. Rather than focusing on certain words, the FTC looks at the ad in context - words, phrases, and pictures -to determine what it conveys to consumers."