Veritas - I do understand that alleged depective advertising is your issue here and not the software itself.  You don't have to 'shout' either, it makes it harder to read things. 

In the UK something similar to the FTC is called the ASA.

However in this case it's just advertising thats all. Nothing else.  Isn't it the job of any advertiser to lie to you, to hype the product, to convince you to buy something? It's no different than burger ads.  
 
You have to develop "Ad Blindess" as Argon18 describes - which I admit can be damm hard particulary as we are targeted by advertisers from an early age. Nearly every kid knows who Tony the tiger is and what breakfast cereal he sells. 

If you feel that strongly get involved with someone like adbusters and fight against everyone instead of just EF ? 

Pinky - you left the lens cap of your mind on again.