Veritas, et al, I'm getting up in years and maybe I'm just getting too cynical, but I've seen so much deceptive advertising over those years it makes my head spin.

Being donquixote, I would love to live in a society in which false and misleading claims are appropriately punished, but I honestly think that there is so much of it that the FTC must be too overwhelmed to deal with any but the most blatent and harmful violations ... 

As a matter of fact -- not to bash capitalism or "the system" or anything -- but the need to sell something just to eek out a living (or sometimes in the hope that one might actually get rich) makes inveterate, professional liars out of an awfully lot of what would probably otherwise be fairly honest people, from insurance agents, to software developers, to politicians, to advertisers ...

You name the profession. You will find plenty of liars.

I don't like it any better than you do, but things are the way they are ... at least until they are not. Fight the good fight, and good luck with it. But just keep in mind that there is a very good reason that the phrase 'caveat emptor' is from a long dead language and yet remains such a cliche.