Well since Laslo Vespremi cleared up the misunderstanding about why the ad was presented like that, there still is the question of why this particular ad was the subject of such intense scrutiny. 

It's not the only ad that EF has done lately, there have been a lot of complaints about the method of doling out the reasons one at a time in such a teasing manner but I haven't heard anything about them being misleading or claims they can't live up to with the product.

So why the ad for PFA specifically?

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