I agree, this is getting a little annoying. I've been thinking twice about buying V3 content for months. For now I'm planning to slowly phase V3 out of my workload as content becomes available for V4. I'll buy the figure right away, but I think it will be a while before I really start using her in commercial projects.
Poser 7's release is almost as annoying. I've put most of my animation commissions on hold, pending its release. P7's layer features should potentially allow me to produce better work. At least I hope!
JT