usually, I use the product name from the order page.

For instance, with DAZ products, I use the SKU (V4 - ps_bn075)
Renderosity, Poser Pros, and RDNA - the name of the z.ip file without the .zip (Firebirdz "Baby Love" for Baby Doll Hair - FC_BabyLove39240)
...etc ;) 

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Knowledge is knowing a tomato is a fruit. Wisdom is not putting it into a fruit salad.