In the early 90's there was a show (for those who never saw it) called "In Living Color" - and David Allen Grier had a character named Loomis Simms that did infomercials selling his wares (usually bogus, or just plain stupid - this was the point: that people would buy it anyway). He had a tagline, "Don't let MY opportunity pass YOU by," with a huge smile - it was very funny.

While that may have been how "give back to the merchants" was interpreted, there was no need to take it personally. Feel free to be annoyed, but why take it personally?

It's completely your choice to click or don't click - so don't click.