If you are talking about the hair on the main image - it is definitely painted. I believe the last image is also.

I found what may be the hompage for that item here: http://www.lullys.com/ - Looks like there was a tutorial there at one time - http://www.lullys.com/poser/poserhairtuts.htm - but now its a dead link. Your may have to join to get the tutorial.