This was an adult entertainment expo and, as I recall was in Las Vegas.  I found an interesting interview with 2 brothers that make CG "adult" movies and got sidetracked so off to hunt I go.  In the mentime I have emailed the Piublic Relations Office at eFrontier to see if it was erroneous reportage by the BBC and they were in the CES exhibition.  I know the AEE expo is on at The Sands in Las Vegas, and the CES is on there as well.