I'm surprised you think so Mathman. :) 

Just recently there was that 'controversy' re the Australian Tourist Board Ad being banned in England for a bit.  You know the one where a bikini-clad beach girl asks "..so where the bloody hell are you?'  of the presumably ogling would-be- tourists.  Well the British censors were laughed at both here and Britain for declaring it  swearing and soon re-instated the ad. ( Which certainly didn't suffer from the resultant publicity,)

From my point of view- when I first was learning English I just couldn't understand what was cuss-worthy about being bloody. It still means nothing to me - but I use it now and then  just to be
embracing of local idioms.