Ghostofmacbeth opened this issue on May 04, 2001 ยท 28 posts
danfarr posted Mon, 07 May 2001 at 1:07 PM
Pricing is definately the most difficult of things that we have experienced at DAZ3D. It is really hard to find the magic numbers that are fair to everyone involved. Our decision to sell Victoria 2.0 at $59.95 is based mainly on our desire to make her as affordable as possible while trying to make sure that we can get the return we need from our development investment. I can definately understand the frustration of paying a certain price for something then find a better version of it available for much less only a few months later. I just bought a laptop computer in February and it has already dropped $500. Our stategy in not raising the price of V2 above what Victoria 1 sold for is based on our desire to help make her more widely used and accepted by Poser users. This benefits everyone because the more people that use her, the more likely it will be for people to develop free and commercial aftermarket products for her. To this end we are also droping the price of Victoria 1.0 to $39.95 for those who don't want to spend the extra $ for V2. In theory it should work, hopefully it will work in reality. The more customers we have for Victoria, the easier it is for us to drop our prices for future developements. This is evident in the fact the Victoria 1.0 was introduced at $99.95 (full price). We lowered the price because demand was high enough that we expected to have even higher demand at a lower price point. With Victoria 2.0 we put in more development costs without raising her cost. Effectively, people are buying more work than we originally put into Victoria 1.0 for an upgrade price of $29.95 (introductory price). This is done in efforts to fulfill our commitment to try to lower prices as demand increases. Overall, I guess it comes down to personal needs and wants. I needed to have a laptop for a tradeshow that we were going to attend. I paid the price and got the benefit. If I would have waited for the price to drop then I would not have had it for the tradeshow. In the overall scope of things the Poser market is a very small market and we don't have a lot of room for pricing mistakes. Hopefully we have priced Victoria 2.0 correctly for this market. We at DAZ not only want to listen to our customers, we need to. If we don't, we will not succeed as a company. I hope that this has helped you all to see into our heads a little bit on this issue. Thanks everyone for your comments and support. Sincerely, Dan Farr President, DAZ Productions.