The 'ol "if you don't like it, go away" policy works for me.  Personally, I don't torture myself by hanging around places that I don't like.  But -- I suppose that others are inherently masochistic by nature, and insist upon eating at restaurants where they can't stand the taste of the food.  Talk about 'force-feeding'...........

It's the 'ol tried-'n-true game of vehemently denying the importance of something, and then spending copious amounts of time in attacking that unimportant thing.....with just about every chance that one gets to do so.

This has the effect of turning that unimportant thing into an icon.  Icons have a shared characteristic -- they are always irrisitably attractive to iconoclasts.  Much like insects banging their heads against a streetlamp.  They just can't help themselves.

I like to know what's for sale at my local supermarket.  It could be that I might want some.

Something To Do At 3:00AM