No argument, Picard was (i) the best captain and (ii) the hotest captain.  Of course, I'm still really pissed off from STE killing off Tripp.  I have no idea what possessed them to do that.

But, just thinking about the ad for the moment ... not the PC/Mac debate ... but just the ad.  Who is their target audience??  You would think that, for all the money they are spending on an ad campaign, they would hope to reach their target audience ... whoever those people are.

It can't very well be people who already have a Mac and are happy with it.  Those people don't need an ad to get them to buy another Mac.

It can't be people who own a PC and are happy with it, because that ad does nothing to tell them what (if anything) would make having a Mac better for them.

I don't see how it could be people who just don't like Vista, because most of them are just sticking with XP or moving to Linux or some alternative platform.

Not certain it would be people who don't like MS, since the OS is just one program among many.  Most of what I use, and keep purchasing, are non-MS products.

So, I'm left with people who don't own a computer and know absolutely nothing about computers  (and whose grade school children are probably going to make the computer purchasing decision).  For them, the "cool" factor is going to be what's important.  Now, most of us know that "cool" is an gawdawful reason for purchasing anything, much less something that is going to cost you more than $20 for a "cool" t-shirt.

But there you have it ... funny ad, providing no really useful information, target audience: grade school (and possibly somewhat older) children who need the latest "cool" thing.

In the end, the ad has nothing to do with the merits of either PC or Mac.  Nothing to do with Steve Jobs or Bill Gates.  Nothing to do with computers at all.  Everything to do with how much they can get someone to buy into the cool factor.

I just hope that anyone who purchases anything based on thinking it's "cool" still thinks they got the most bang for their buck when it's not "cool" anymore.  (I'm thinking mostly about all my neighbors who ditched their Hummers recently.  Apparently, it's not the "cool" car to own anymore.)

Could be worse, could be raining.