18-35 year old males.  OK ... well, we pretty much know that for them, sex and cool is what sells.  Not the merits of the product.  So, for them, it's the perfect ad.

Penguinisto  I can imagine that.  I've never had to hunt down a driver.  If I do update a driver, it's taken me all of 2 minutes to find it and another 2 to run it.  Also, as to security, I don't spend a lot of time running anti-anything.  Those things run in the middle of the night while I'm asleep, so I don't much notice them.

Keep in mind, if Macs ever become really popular, then you too will be running all those programs.  Then again, as long as businesses stay away from the Mac, you may be safe.  And, before you start talking Vista .... when did it suddenly become necessary to run Vista in order to have a fully functional PC??  And is Linux run on Macs??

Are you somehow confusing the PC with a specific OS?  And not only that, but with a specific version of that OS?  That's not much of an argument to make.

Could be worse, could be raining.