I don't see it at all that way. Look at M3, V3, and Aiko3 (as well as all DAZ figures except the recent V4). I bought everyone of them. And guess what? They all had a limited market. Once they became free (or only $1 in the PC club) the market exploded with support for the figures. What was DAZ thinking? Maybe that they had already paid the cost of building the figure and made a profit, and now they wanted total domination of the market. It worked. So should I feel sorry for Apollo? Should I feel regret buying the figure before it was free? Hell no. I never regret supporting talent. $50 wasn't really that much for a figure that can do things like no other figure. And now everyone will find out for themselves all the cool ideas put into Apollo. bB