The guy in the suit is Microsoft obviously, and even looks like a chubby  youthful version of Bill Gates. I take it the hipper Mac is supposed to be Jobs, but Jobs was never that hip, or that nice. They could add Linux to the commercial, but those companies seem to be oblivious to it. Someday they will regret their myopic vision, but that's in the future.
At least for now they provide a little entertainment, even if it is theater of the absurd. 

You notice Apple doesn't bring up Server, professional, or office software in its commercials. That's because, at Apple, they are running Microsoft software on their servers, and Microsoft Office software on their desktops. Ironic isn't it. It's not as innovative as the i-phone, i-pod, or what ever Steve Jobs and company plaster the letter I on next, but it gets the job done.
It's a good thing Microsoft does that boring  IT, and professional work well, or else who would....Apple?
Apple does make really nice desktop software for its computers, and I like to use it, but Apple isn't the best, computer company period. They do what they do well, and Microsoft does what it does well, which isn't desktop software out of the box btw. Windows can be customized to work well, but most computer companies don't seem to take the time.