Is Apple a cult?
Every cult can be defined as a group having all of the following five
characteristics:

1. It uses psychological coercion to recruit, indoctrinate and retain its
   members
2. It forms an elitist totalitarian society
3. Its founder leader is self-appointed, dogmatic, messianic, not
   accountable and has charisma
4. It believes 'the end justifies the means' in order to solicit funds,
   recruit people
5. Its wealth does not benefit its members or society

Let's run through the numbers shall we?

1. Yep, see
   http://www.macevangelist.com/
2. Yep, see http://cult-of-mac.utu.fi/
3. Yep, All hail Steve!
4. Yep, check with Apple legal on this one
5. Unless you own stock, Yep

Looks like a cult to me.