Quote - 1. I would pay about $10 to $15 per static image of say 1024 x 768 at 72DPI (for web use) and twice that for an image that could be printed at about 11" (27.9 cm) X 14" (35.5 cm). I don't do animation.

I doubt I'd use the service unless I was rendering a minimum 3K static image. And like Jim, I'd like to pay under $20, which I think is probably in line with what you have now. My 3K renderings typically render 4-5 hrs using 2 dual core 1GB computers here, so I imagine they would render in under an hour there-- just guessing.

Quote - 5. Also, i think hobbyist users are going to give you more negative publicity, require more handholding and generally be more of a losing proposition than pros

Yep, I agree with Jim on this. Just look at what the e-on forum has become. And I believe it's mostly hobbyists which are the chronic complainers.

Quote - 6. You might want to offer a big discount for the first X number of renders, to make it inexpensive to try out the service and make the (inevitable?) first mistakes and corrections cheaper. And a quantity discount or free render every X renders might be good (if you're not already doing that).

Yep, Newbie discounts, IMO, work as you have a chance to 'hook' a new customer. I know Frederic has some issues with the automation of such, but good marketing should never be the slave to technical prowess. I'm sure if Frederic put his best thinking cap on, he could solve just about any issue he runs into. From what I've seen, he's a pretty bright fellow.