Well said David. You have to be your own promotionist. And for that anything goes.

When I got some work into ImagineFX - I went to the local bookstore which had about 6 or 7 copies. Opened each issue to the right page and spread them along the rack. Just about to take a photo and the guard caught me :)   

Why ? I live in a smallish town and because of  my stunt the staff in the bookstore now know me as the arty computer guy and so do some of the customers.  They stop and chat, I get the odd piece of  work, simple as.  

It also doesn't hurt to do a few favours and be nice, particulary within local art groups. Even if digital work is frowned upon. Thats because the organisers of such groups also tend to members of things like the Lions club or chamber of commerce. 

For example: if you design web sites, you can easily undercut the expensive local web designers, then you get the best advertisng money can't buy  - "word of mouth".

Pinky - you left the lens cap of your mind on again.