Things use to exist a long time before the public is aware of its existence and some can be very old.
The public only aknowledge the existence when the "thing" is used in some movie or in the propaganda of some new popular released product, many times the only "new" is the new propaganda.
If some film maker one day decide to release a movie made only in Poser 4 and this movie becomes a best seller and very popular, the general population will discover the most greatest technological advance in 3D of the third millenium: Poser 4!

Stupidity also evolves!