Hey I got Bryce 5 when it was new and I think it was in sale for around $150.00 or was that after rebate. I got it for xmas so can not remember. But it may of been less because my sister got it I think tru http://www.journeyed.com/home.asp because was in school taking Photoshop classes.

Sure don't save any money there on Bryce.
DAZ Bryce 5.5 Mac/Win or Daz Bryce 6 Mac/Win - Your Price: $79.98

But you can bet Daz makes money from the add-on people get and upgrades for those who want the new version now and can't wait for it to cost less or be given away when a newer version comes out.