Quote - As far as pre-announcing release dates go, DAZ is in a "damned if they do, damned if they don't" type of situation.  If DAZ were to make some approximate-time statement like "M4 will be out in the Fall of 2007" -- then certain parties would start complaining about how come M4 wasn't out in the middle of August.  While others -- possessed of greater self-control -- would patiently wait until the official first calendar day of the Fall season -- and then they would promptly start ripping DAZ a new one in the forums for not having M4 out yet.  "Well......Fall's here!  Where's my M4?!  Wahhhhhhhhh!!!!!!!!!!!!!!!!!!"

So, DAZ is left with a choice between two PR evils -- pre-announce a release date: and then risk running into unforseen issues which prevent a release in that time period.  In which case they'll be hammered in the forums.  Or else DAZ can choose to remain silent on pre-announcing even an approximate release date for the new figure.  In which case they'll be hammered in the forums.

Perhaps it's merely a choice over which action results in less hammering.  Perhaps it's better to remind the kids that Christmas comes but once a year -- and that it'll get here when it gets here.  Because otherwise, the kids might throw a temper tantrum when the first hints of the cooling temperatures of "in the Fall" begin to evince themselves.

 

So then...avoiding "getting hammered in the forums" is a... marketing strategy? So its better not to communicate with the customer population? Ok I see thanks fro setting me straight?
(shakes head and leaves)