It could be one of those "Easter Eggs", you know the kind that are sometimes hidden in programs, movies, games etc?

Or maybe some kind of contest that is never announced and whomever emails telling them about it wins?  LOL

"It is good to see ourselves as others see us. Try as we may, we are never
able to know ourselves fully as we are, especially the evil side of us.
This we can do only if we are not angry with our critics but will take in good
heart whatever they might have to say." - Ghandi