When the object comes up click on the M and the materials will come up. Kick the sliders for diffuse and ambient all the way up to 100. Whenever both of these added together is greater than 100 the object will appear to give off light.

Change the colors for the diffuse and ambient settings by clicking on the dots next to the sliders. If you hold the "Alt" key while clicking you will bring up the better color wheel for a greater control.

Click on the down to the right of the sliders area and to the left of your triple lasermask material box to bring up the pull down menu. Because it pops up and hides your lasermask material in the "A" position I made a composite out of two images. When the menu comes up the "Blend Transparency" should already be checked. Click on the checkmarks in front of the words "Cast Shadows, Receive Shadows," and "Self Sadows" to turn these off.