Ooooohhhhh...goodie!  Demeantors next?  What about the female staff or PorcinePustule Institute for Metaphysical Manipulation?  I know that the "proper" names are all trademarked, and after that whole decades long legal wrangle with the Tolkien estate and the word "Ring" (quickly looks over shoulder for dead lawyers zombies...) I don't want to tread on any sacred cows toes, er, hooves, well...whatevers.