I agree, the 30% sale was what it took for me to buy a lot of stuff.  I spent over $70 with that coupon in a couple of weeks.  The month prior I spent less than $30.   When I get a better value, I spend more money.

Big sales (30% or more) are a good thing!  DAZ is running a big sale now (everyday, new items for $1.99.  I'll be buying most everyday.