Now that the Canadian dollar is par or better with the US, now would be the time to capitalize on that fact by offering up a similar discount as was held in August.  More people will buy more when their dollar is weighing equally against the actual price of the item.

"It is good to see ourselves as others see us. Try as we may, we are never
able to know ourselves fully as we are, especially the evil side of us.
This we can do only if we are not angry with our critics but will take in good
heart whatever they might have to say." - Ghandi