Daz might want Poser for no other reason than to own and use the name.  People may create pictures using D|S but its still known as Poser Art, not Daz Studio Art.

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Seeing how poorly Poser has been selling really brings to light why so many people in here bitched and moaned when a security feature was added with Poser 5... its a good chance at least 90% of the people in here are using illegal copies of Poser.  If Smith Micro was smart they'd slap a security feature right back on Poser and tell the complainers to shut up and actually try paying for Poser for a change.  Then it might actually make some money.