Forum: Writers


Subject: Writing "As seen on tv" without sounding tacky?/writing for a target audience

Shoshanna opened this issue on Dec 04, 2007 · 7 posts


gishzida posted Thu, 06 December 2007 at 5:34 AM

"...produced everything from stage sets for small companies, custom designed etched glass, jappaned work, repro longcases so good they've been mistaken for original by experts, plain old gut & install on new bathrooms or kitchens, custom designed & built secret rooms (my fav job to date was one of the secret rooms I've designed but part of the job is no photos of those sadly so I don't currently advertise them. They've all been word of mouth from one customer who's had one built to another) or individual pieces of furniture through to entire house gut & refits, so I do skilled crafts (wood, metal, glass) and general building (groundwork, bricklaying, wood, electrics, plumbing, plastering, tiling, painting)
I guess the most consistent thing you could say about what I do is that everything is a one off
."

You've written the words and you did not even realize it. so break it up:

We do custom work [picture A / B / C]

We do glass [pictures...]

We do "private work" [with in the limits of the law]

We do Artisan quality work...*

you get the drift?

The point is you have the seed of some very good copy and you've written it already... the problem is not the abiltiy to write the copy it is in your abilty to believe in yourself and your "product" enough...

Look at what you do. Are you proud of it? Then let the copy reflect that pride of workmanship. Use the photos to drive home the point that your custom artisan work is simple the best available for the type of work you do.

You don't have to be phoney or consider your self a phoney for showing off what your company can do...

joel