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I'm not seeing this as targeted at the hobbyist market who already use Poser, but at the pros who might consider using Poser if its import into their program was better.

Could be, but one might ask the question...why?
I mean, 3ds max, XSI, C4D...Maya, LightWave... All those programs have far better, more advanced rigging and animating tools than Poser does. I can't see a single reason why someone who works with 3ds max would want to import a Poser scene.
A fully-rigged character, complete with textures intact, yes, but not a full scene.
And if that is their hope that professional studios will want to import full scenes, then they'd definitely better work on the workflow aspects. People don't have time to screw around fighting Poser just to get a scene out of it to import into something like XSI.
Fully-rigged characters, yes, if it works, that is. COLLADA and/or FBX.
but even I, who am not a professional.. even I can import a V4 mesh into LightWave and fully rig it in about an hour, then have access to far better animation tools than what Poser can manage as it exists now. And that's just LightWave. max has better CA tools still, and XSI even better.
I see what you're saying and I agree, but they're going to have to fix alot more about it before they can even hope to get the big time's attention.