Look at some of the movies mentioned - lets start with Golden Compass.  The story simply doesn't appeal to the vast majority of people because of it's atheistic undertones, and while that might be all the rage in Hollywood, they simply haven't figured out that the majority of the population of the US (and most other countries, for that matter) are religious in some shape or form.

Oh, man, are you out in left field with that one.  One of the criticisms of the movie from fans of the book series was that the script toned down or eliminated many of the elements critical of religion in order to pander to a religious public.  This despire the fatc that (a) Pullman's problem isn't with the idea of a deity or faith, it's with religion and how that's corrupted by people and (b) the atheistic elements are very subtle and dont' get explicit until the third book anyway when Pullman lets it get away from him.

In point of fact, Hollywood and the TV industry is incredibly sympathetic toward religion.  If anything, it's we atheists who are getting the shaft.  Quick, name a fictional TV series or movie where atheism plays a major role or there's a major character who is an atheist and a normal person.  Takes you a while to think of one, if any, doesn't it?