It's why I stick to .obj format! ;)

You could try exporting as .obj, with textures, and then UV mapping it, with UVmapper or some such? :)

alas, over the years I've had numerous such problems with .3ds, some are in old, crappy formats, not sure if the .3ds format varied (which it has), or the original program used ot make the models sucked.
Maybe 3DMAX or it's freebie verison could fix it, bar that or re-mapping, I'd alas, just bin them :/

my uvmapping tutorial :)
http://www.silverblades-suitcase.com/tutorials/htm/14.html

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