Quote - I have never seen an Apple machine being used in techincal engineering applications.  I'm not saying that it doesn't happen -- but I am saying that in the industries that I've worked for (which are many) Apples are unknown.

This gets at the heart of those stupid commercials.  The Apple guy is cool because he can make amateur photo albums.  Ooooooo!  Meanwhile, the PC Guy is supposed to be a useless nerd because he does things like spreadsheets and calculations...you know, things that people actually use computers to do.

The Air is a perfect example of Apple's advertising: light, wireless, with nothing capable of being plugged into it (except that one USB port) plugged into it...it's meant for the guy sipping a mocha frappacino cruising the net at Starbucks and looking cool with his shiny toy with the iPod hooked into it.  He's on the cutting edge: he doesn't need a computer to actually, you know, work.  That's what nerds do.