Umm the gwk/ travelex online currency converter gives me 155 US dollars for 90 pounds, but ofcourse your bank may think otherwise :(  You're looking at the action price. Normal price is 142 dollars. Just looking at the action price is not really fair, there's probably actions at UK based stores everyone else doesn't have much use for.
Iomega UK sells them for GBP 89.90 with free delivery.

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