ashley9803 opened this issue on Feb 18, 2008 · 139 posts
XENOPHONZ posted Wed, 20 February 2008 at 2:36 PM
Oh, yeah -- as for the New Coke thing, that's not a dog that I have a fight in ;-) -- beyond using it as an example of the buying publics rejection of a radically changed product......regardless of which marketing motives were behind the change.
The Coke folks were either geniuses or fools -- perhaps both. 