Quote - > Quote - Point was, they had no real business case for doing it. Even for sucking in merchants and products, while PPros has a very decent pile of stuff, the majority of it wouldn't have made it into the DAZ store, else it would've already been there.

Just because DAZ might not have sold those items in their main store, doesn't mean they wouldn't like to make money from them just the same - this is why Ford Motor Company sells cars under the Ford, Lincoln, and Mercury brands (and Mazda and Volvo and Jaguar and Land Rover...)

I agree, but there were (and are) a lot more profitable ways to expand in that vein, than buying a site whose own owner just got busted for copyright infringement. First off, they could've simply bought the store contracts and ditched the site. They could've taken over ownership, branding, management, and simply absorbed it all in. They could've even created a 'flea market' on their own site, dropped the entrance standards (and max pricing) to that which is required here, and absorbed a lot more merchants than by buying a running site. Instead, they bought the site+domain of PPros, continued to pay the staff of it, and at the same time let 'em run the whole shebang as an independently-run entity - for three years. Ford does what it does w/ acquisitions because of reasons that didn't apply here: Brand Recognition, Brand Heritage/History, Customer Brand Loyalty, International Corporate Law, Taxes... it's a whole other ballgame when you're talking about products that have been around nearly a century and have millions of customers apiece. :) /P