Connie, the focus is to make it easier to get Poser content into professional apps. I mean, that's it in a really simplified manner. At least, that's how I see it. I don't pretend to speak for what the company's goal is with it, that's for the PR guys to get across. As a user, I'm really stoked about the normal mapping (true support for it), the render que, the improvements in speed and the ability to take my Poser work into XSI easily via Collada.  Would I have done a few things differently? Maybe but it is what is. Poser Pro, a version of Poser designed to work with pro apps more easily.  Is it for everyone? No. Should everyone rush out and buy it? If you think you can honestly benefit from what's included, then yes.  If you feel it's not worth it for whatever reason, then hang on to Poser 7 and do the upgrade when Poser 8 hits. I find Pro has things to offer me that Poser 7 couldn't. Things I may actually use. Just like with any "what program should I buy" question I get in the modeling forum - what I find worth using isn't always what the next person will. Only  you can decide.