Quote - Oh I suspect that the author and publisher knew exactly what they were up to, and that kids will giggle accordingly.  :-)

Yes. And not only that, but look at the illustration. It's not that big a stretch, is it, to interpret that as, well, a bowl of ... well, y'know ...

(okay, so one wouldn't usually expect to find chips in it ... but still ... given the title, the bowl full of brown stuff just begs for the interpretation doesn't it?)