Never mind. I found it. It's at Content Paradise now. It seems that Smith Micro now owns it which explains why it's not at Phil's site anymore.

It's called "Puppet Master"

"It is good to see ourselves as others see us. Try as we may, we are never
able to know ourselves fully as we are, especially the evil side of us.
This we can do only if we are not angry with our critics but will take in good
heart whatever they might have to say." - Ghandi