Well, if you read the blurb about their new 3D suite at DAZ, on the morphs side the point is supposed to be that they have a new suite of laser scanners etc for full-body scanning real live people's body shapes precisely, and having that translated directly into morphs for their 4th generation figures, to produce very realistic shapes as they are in fact direct representations of the people they scanned. The 3 'Elite' morphs for V4.2 are the first product of that process, being morphs from 3 real life women they had in to represent 3 body types, and they aren't just an artist's impression of shapes, sculpting mesh to try to match what's in their mind's eye or photos, they ARE the shapes of 3 real women they had in the suite to be laser scanned for the morphs.

Similarly the Elite pose sets are produced by having people standing in the wanted positions with sensors on, that the computer then converts to an exact representation of the pose. And the textures are done from the photo part of the suite, with a computer driven camera of some huge resolution and turntable, to produce very high resolution textures directly from the photos with 100% coverage of the original model's original skin - no messing around cutting and pasting bits from this and that to cover everything.

Then the idea is this is the 'Elite' line of super realism due to the processes used to produce the morphs poses and textures with all the fancy gear. And costs more for the realism and because of the cost of all the very sophisticated gear needed to do it, and for paying individual models for each texture set and body morph, taken off them, each of which is only used for that one product so they all remain completely unique.
 
It's an interesting concept - and more aimed at the high end profesional user who may need high degrees of realism for a commercial project than the hobbyist.

Whether individuals will think it's successful or worth it will, as with all things, vary.