You can export terrains too - with texture as a bitmap - can be very handy for adding terrain in mid / long distance in max.  But all in all not exactly a workflow....

with respect to exporting 3ds from max to go to bryce there are a few dos and don't s

1. only use 8.3 names (old dos style) for texture files (UV mapped models - procedurals will have to be rebuilt in bryce)
2. no mesh more then 64k polys but you can export multi meshes in one 3ds file
3. reset xforms on all meshes before export - if you don't your model will explode (no really there will be bits of your model all over the place when you open it in bryce)

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Toolset: Blender, GIMP, Indigo Render, LuxRender, TopMod, Knotplot, Ivy Gen, Plant Studio.