i think that would depend on the person, their age, and a lot of other factors.   go look up skin products for women.  lots deal with the fact that some skin needs more moisturizing than others, and they aren't the same areas on different people.  though the T zone is generally the most oily (brow, nose, chin).  still, it all depends.

and so the cosmetics industry makes lots of money selling permutations of the same product.