It is the future .

They're just trying to preempt the storm that's going to hit them soon.

I wouldn't spend a lot of money on one just yet, not until you see what happens in 2009, unless of course you have a good use for one right now.

Red Digital Cinema has promised to enter the market in 2009 and it is likely to be the end of DSLR's as we know them at present.

http://www.reduser.net/forum/showthread.php?t=18710

Jannard is the founder of the company that has revolutionised digital cinematography

And every one said, 'If we only live,
We too will go to sea in a Sieve,---
To the hills of the Chankly Bore!'
Far and few, far and few, Are the lands where the Jumblies live;
Their heads are green, and their hands are blue, And they went to sea in a Sieve.

Edward Lear
http://www.nonsenselit.org/Lear/ns/jumblies.html