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But honestly, if this isnt coming out for a month, it seems more than a little silly to be releasing things like this this early. "Here, your car wont be ready for a month, but here's the headlights and the gear shift knob. Cool. huh?"

Yeah....IMHO, it seems a little premature to release content for a product that won't be released for quite a while...but, my workplace did the same thing for a long time....we've got a couple dozen titles on Blu-Ray, and have had them for months.....and we got our first Blu-Ray players in last week.   
:unsure:  
It really makes no sense, but....well, when you've got marketing B.S. whispered in your ear constantly, you start to believe it.  

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