I'm not sure about lowering the price. I think the marketing is key and development of the sw. Carrrara development is extremely small and the marketing strategy to me needs some serious work. But since DAZ is primarily a content company, that may not change. I had hoped it would, but that still seems to be the model they use. Not that there is anything wrong with a content market. I just can't see that being the best way to successful software sales.

No need to think outside the box....
    Just make it invisible.