Maybe it's more likely in people's minds to produce a "change", since everyone knows there's bugger all chance of anything changing "for the better" if the problem is really down to a "name" like Micro$queak or nVidia.

Especially when you think of how the buck gets passed around by such "names", saying "it ain't us, it's them".

Not to mention it especially can suck to get your box up to the latest greatest leanest meanest state of the art on steroids spec set you can think of, then find out your software doesn't work, and you think "they didn't upgrade to my standard", skipping wondering if the latest and greatest is what's busted.*

*Guilty on this one