I explained why I said that though. At the risk of repeating myself, I think the joints and base shape are easier to work with than many of the figures in the past, and the new JCM system is easier to fit clothing to. Perhaps not a monumental thunderous difference to some but I found him a pleasure to produce content for. They quoted a number of merchants who have worked with M4 and the quote of mine just happened to make it into the newsletter in question, I'm sure you will see other quotes showing up elswhere.