Marque, there's a 50% deal on atm, which would make the yearly $40, and lifetime $125.
I bit the bullet a couple of years back and bought a lifetime sub -- considering 1 year PC is $99 (if not a member) or $69 if you renew, I think that's really not too steep, considering you pay nothing for the actual models afterward.
PC works out a LOT more expensive.

Silke