It's funny how I haven't mentioned sale loss at all.  This isn't about loss of sales.  Members complain.  We listen, within capacity.  A TOS change was made in March, and we tried to be lenient and not heavy handed...and the action we took was abused by some members.  In the beginning, we were ok with members making heads up on products as long as they weren't "20% off of Merchant X's products, this week only!"  or "Ooooh, Merchant X has a new product at Store Y!!!"  If they were informative, shared in the spirit of community, we were ok with it.  But, the more often they happen, the more we get complaints.  Complaints of "There are too many commercial posts" coupled with "If member Z can make this post for Merchant X, Why can't I just advertise my stuff in the Poser forum?" or "I just know that member q is working for Merchant p, that heads up is an advertisement!!!"

So, in the spirit of not only fairness regarding the rule, we are enforcing it to the letter now.  

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Knowledge is knowing a tomato is a fruit. Wisdom is not putting it into a fruit salad.